Pricer AB (OSTO:PRIC B) PEG Ratio: N/A (As of Jul. 19, 2026)

Author: Vera Yuan Vera Yuan
Vera Yuan
Vera Yuan
Director of Data and Quant Analytics at GuruFocus
Focused on building reliable datasets, financial models, and research tools for value-minded investors. Committed to turning complex data into practical guidance for value-investing and long-term wealth.
Reviewed by: Charlie Tian Charlie Tian
Charlie Tian
Charlie Tian
Founder & CEO of GuruFocus
Dr. Charlie Tian is the founder and CEO of GuruFocus.com, a leading global investment research platform established in 2004. With a Ph.D. in physics, Dr. Tian transitioned from science to finance, applying a data-driven, disciplined approach to value investing.

OSTO:PRIC B Pricer AB OSTO:PRIC B
69 GF Score
Price kr4.18
GF Value kr4.63
Valuation Modestly Undervalued
! 5 Warning Signs
View Full Analysis

What is Pricer AB PEG Ratio?

PE Ratio without NRI / 5-Year EBITDA Growth Rate*

PEG Ratio is defined as the PE Ratio without NRI divided by the growth ratio. The growth rate we use is the 5-Year EBITDA growth rate. As of today, Pricer AB's PE Ratio without NRI is 9.71. Pricer AB's 5-Year EBITDA growth rate is -12.10%. Therefore, Pricer AB's PEG Ratio for today is N/A.

* The 5-Year EBITDA Growth Rate is the 5-year average EBITDA per share growth rate. While the denominator is a percentage, we use the whole number as opposed to the decimal form for the calculation. For example, 5% would be shown as 5 as opposed to 0.05. If it's smaller than or equal to 0, then the PEG Ratio is not calculated.


The historical rank and industry rank for Pricer AB's PEG Ratio or its related term are showing as below:


During the past 13 years, Pricer AB's highest PEG Ratio was 3.79. The lowest was 1.00. And the median was 1.55.


OSTO:PRIC B's PEG Ratio is not ranked *
in the Industrial Products industry.
Industry Median: 1.76
* Ranked among companies with meaningful PEG Ratio only.

Peter Lynch thinks a company with a P/E ratio equal to its growth rate is fairly valued.


Pricer AB  (OSTO:PRIC B) PEG Ratio Explanation

To compare stocks with different growth rates, Peter Lynch invented a ratio called PEG Ratio. PEG Ratio is defined as the P/E ratio divided by the growth ratio. He thinks a company with a P/E ratio equal to its growth rate is fairly valued. Still he said he would rather buy a company growing 20% a year with a P/E of 20, instead of a company growing 10% a year with a P/E of 10.


Pricer AB PEG Ratio Related Terms


Pricer AB PEG Ratio Historical Data

* Premium members only.

The historical data trend for Pricer AB's PEG Ratio can be seen below:

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

Pricer AB PEG Ratio Chart

Pricer AB Annual Data
Trend Dec16 Dec17 Dec18 Dec19 Dec20 Dec21 Dec22 Dec23 Dec24 Dec25
PEG Ratio
Get a 7-Day Free Trial Premium Member Only Premium Member Only 1.65 35.50 0.00 0.00 0.00

Pricer AB Quarterly Data
Sep21 Dec21 Mar22 Jun22 Sep22 Dec22 Mar23 Jun23 Sep23 Dec23 Mar24 Jun24 Sep24 Dec24 Mar25 Jun25 Sep25 Dec25 Mar26 Jun26
PEG Ratio Get a 7-Day Free Trial Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only Premium Member Only 0.00 0.00 0.00 0.00 0.00

Pricer AB PEG Ratio Competitor Comparison

For the Business Equipment & Supplies subindustry, Pricer AB's PEG Ratio, along with its competitors' market caps and PEG Ratio data, can be viewed below:

* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.


Pricer AB PEG Ratio vs Industrial Products Industry

For the Industrial Products industry and Industrials sector, Pricer AB's PEG Ratio distribution charts can be found below:

* The bar in red indicates where Pricer AB's PEG Ratio falls into.


OSTO:PRIC B
69GF Score
Pricer AB OSTO:PRIC B
PEG Ratio is just one metric. See GF Score™, valuation, warning signs, and more.
View Full Analysis

Pricer AB PEG Ratio Calculation

PEG Ratio is defined as the PE Ratio without NRI divided by the growth ratio. The ratio we use is the 5-Year EBITDA growth rate.

Pricer AB's PEG Ratio for today is calculated as

PEG Ratio=PE Ratio without NRI/5-Year EBITDA Growth Rate*
=9.7093023255814/-12.10
=N/A

* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD.
* For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.

* Note: The 5-Year EBITDA Growth Rate is the 5-year average EBITDA per share growth rate. While the denominator is a percentage, we use the whole number as opposed to the decimal form for the calculation. For example, 5% would be shown as 5 as opposed to 0.05. If it's smaller than or equal to 0, then the PEG Ratio is not calculated.

Is Pricer AB (OSTO:PRIC B) Overvalued in 2026?

Based on GuruFocus' analysis, Pricer AB stock appears to be undervalued. The current stock price of kr4.18 is trading 9.8% below its estimated GF Value™ of kr4.63. GuruFocus considers Pricer AB to be Modestly Undervalued.

Key valuation signals for OSTO:PRIC B:

  • PEG Ratio: N/A
  • GF Value™: kr4.63 vs. price of kr4.18 (9.8% below fair value)
  • GF Score™: 69/100 with 5 warning signs

No single metric tells the full story. See the OSTO:PRIC B stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.


Pricer AB Business Description

Other Exchanges 0H38:UKPRRB:Germany
Address Halsingegatan 47, Stockholm, SWE, SE-113 31
Pricer AB provides solutions for automation and communication in physical stores with a focus on driving digitalization and changing the retail trade. The company's systems for electronic shelf labels and digital signage enable retailers to communicate with their customers, employees and suppliers. It constitutes a single operating segment with operations spread across Europe, Middle East & Africa, Americas, and Asia & Pacific. The majority of the revenue is derived from the Europe, Middle East & Africa regions.
69GF Score

Get the complete analysis for OSTO:PRIC B

PEG Ratio is just one metric. See GF Value™, 30-year financials, guru trades, warning signs, and more.

kr4.18
Price
kr4.63
GF Value